While Turbo Pascal was successful with hobbyists and schools as well as professional programmers, Turbo C competed with other professional programming tools, such as Microsoft C, Lattice C, and Watcom C. Turbo C has similar properties to Turbo Pascal: an integrated development environment, a fast compiler (though not near the speed of Turbo Pascal), a good editor, and a competitive price. Borland followed up that success by releasing Turbo Basic, Turbo Prolog, and in 1987, Turbo C. In the early 1980s, Borland enjoyed considerable success with their Turbo Pascal product and it became a popular choice when developing applications for the PC.
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